Nuremberg

The 71st annual Toy Fair was held in Nuremberg Germany (Spielwarenmesse) from January 29th to February 2nd, 2020. And as usual, Kathe Kruse has space to show product available during the year. The last few years, the booth has been part of Hape, since their purchase in 2013. This year...

Käthe Kruse exhibited at the Nuremberg Spielewarenmesse (Toy Fair) again this year with a booth adjacent to the parent Hape booth in Hall 3A. They were showing a traditional line of dolls and soft toys continuing the over 100 year history of the brand. Also a popular part of the booth, is the new collection of classic dolls for collectors.

A new year brings the start of the product cycle as retailers make the trek to Nuremberg and New York to see and handle new items. For Käthe Kruse this always means the introduction of some new items and gives us a glimpse at which existing items will continue to be available throughout 2016.

The world of movie stars, glamour and fairy tales is the theme for the classic collectible dolls for 2015. These unique dolls are lovingly handcrafted by Käthe Kruse master doll makers in Germany. The doll clothing is made from the finest high quality fabrics specially selected for each doll.

Of course dolls, are the first attraction in the Käthe Kruse booth in Nuremberg. Perhaps the biggest news here is not the dolls themselves, but the transition to more functional packaging. The clear cellophane windows are removed, the inside of the carton is designed to look like a play room, and the carton becomes a part of the play value of the doll in addition to display and storage.